Voodoo Doughnut to open first Chicago location this weekend
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The Memphis Mafia doughnut at Voodoo Doughnut's Houston outpost. Photo: Brett Coomer/Houston Chronicle via Getty Images
Portland's famed Voodoo Doughnut opens its first shop in Chicago this weekend.
What's happening: The doughnut spot has moved into the old Umami Burger space on Randolph Street, just east of Morgan Street in the West Loop.
State of play: Voodoo will serve its famous eclectic array of doughnuts in an area already saturated with deep-fried dough — with nearby Chicago's Do-Rite Donuts, Sawada Coffee (which serves Doughnut Vault varieties), and Stan's on Halsted.
Yes, but: There's a reason the legendary Portland spot has had success branching out to several new cities.
- We turned to Axios Portland's Meira Gebel to help us understand the hype.
What she's saying: "What's made the fried dough purveyor so successful (with nearly two dozen locations nationwide and counting) is its robust menu where everyone — even those who are vegan or gluten-free — can find something tasty wrapped up in an Instagrammable bubblegum pink box."
