U. of Chicago launches short videos on brainy breakthroughs

• But academics are notorious for speaking a language that's hard for outsiders to grok.

What's happening: Last year we spotlighted the "Big Brains" podcast that explores UChicago findings in a 30-minute format.

• This year UChicago communicators have further distilled the info into written explainers and short videos called "The Day Tomorrow Began."

Zoom in: So far the series has tackled black holes, quantum technology, ancient civilizations and, most recently, the discovery of REM sleep.

What they're saying: "Our faculty members have a distinct reputation for shaping and defining new fields of study," UChicago communications specialist Paul Rand tells Axios.

• He notes that the series is meant to bring research "to life and highlight where we are going next."

What's ahead: Look for episodes on "economics, carbon dating, social work, cancer research, and the first nuclear reaction. And we're just scratching the surface," Rand says.

🕰 Not to brag but: Axios did a great job explaining the importance of UChicago's Doomsday Clock yesterday in this story about our record proximity to, um, doom.