Feb 29, 2024 - News
Chart du jour: Atlanta's Dry January sales
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Atlanta is meeting the rising demand of people who prefer waking up without a headache thanks to non-alcoholic drinks.
State of play: Non-alcoholic beer sales in Atlanta rose substantially for the fourth straight year, up to $543,472 in January, compared with $377,887 in January last year and $183,646 in January 2020.
- Alcoholic beer sales are fairly flat while non-alcoholic beer sales are on the rise nationwide, according to NIQ, which tracks buying behavior.
- Meanwhile, only 62% of adults under 35 say they drink, down from 72% two decades ago, according to the latest Gallup data.
Why it matters: This year, huge interest in the annual booze-free challenge Dry January marked a change in the way American adults think about alcohol.
- Plus, the search term "Dry February" is being Googled more than ever in the U.S., with search interest this month 30% higher than last February, according to Google Trends' Katie Seaton.
Zoom in: Give your liver a break and visit Zilch Market, a roving pop-up nonalcoholic bar in Atlanta.
- Or check out The Zero Co., Atlanta's first shop dedicated to non-alcoholic spirits, wines, beers and other drinks in Poncey-Highland.