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What does Atlanta's Atlantic Station need next?

New management wants to hears ideas as Atlantic Station rethinks its shops, dining and placemaking.

Development

Atlantic Station is getting another makeover. But first, the mixed-use district would like your opinion.Driving the news: <a class="gtmContentClick" data-vars-link-text="Trademark Property Company" data-vars-click-url="https://trademarkproperty.com/" data-vars-content-id="9bd45180-77ed-43ba-9ecd-99b0751be617" data-vars-headline="What does Atlanta&#x27;s Atlantic Station need next?" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://trademarkproperty.com/" target="_blank">Trademark Property Company</a>, a Texas-based real-estate firm, took over management, leasing and operations of the 138-acre mixed-use district on Aug. 1.

Clayton police to end drug search program at Atlanta airport after lawsuit

Eric André and Clayton English sued Clayton County police officers in 2022, alleging the department's Airport Interdiction Unit compelled passengers to consent to searches.

News

The Clayton County Police Department has agreed to disband one of its units at Hartsfield-Jackson Atlanta International Airport nearly four years after <a class="gtmContentClick" data-vars-link-text="two comedians" data-vars-click-url="https://www.axios.com/local/atlanta/2022/10/13/eric-andre-sues-cops-over-racial-profiling-at-atlanta-airport" data-vars-content-id="1564fab9-2839-4f59-b5ab-3e2b65914a97" data-vars-headline="Clayton police to end drug search program at Atlanta airport after lawsuit" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/atlanta/2022/10/13/eric-andre-sues-cops-over-racial-profiling-at-atlanta-airport" target="_self">two comedians</a> alleged the unit coerced passengers to undergo unconstitutional searches.The latest: Clayton County has settled <a class="gtmContentClick" data-vars-link-text="the lawsuit" data-vars-click-url="https://static1.squarespace.com/static/58a33e881b631bc60d4f8b31/t/63459147ec332f2e79d80282/1665503559954/Andre+English+-+Complaint.pdf" data-vars-content-id="1564fab9-2839-4f59-b5ab-3e2b65914a97" data-vars-headline="Clayton police to end drug search program at Atlanta airport after lawsuit" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://static1.squarespace.com/static/58a33e881b631bc60d4f8b31/t/63459147ec332f2e79d80282/1665503559954/Andre+English+-+Complaint.pdf" target="_blank">the lawsuit</a> brought by Eric André and Clayton English, who in 2022 accused officers of using the department&#x27;s Airport Interdiction Unit to compel passengers — most of whom were people of color — to consent to searches between fall 2020 and spring 2021, lawyers for the two men said Tuesday.

Georgia swelters as U.S. records its hottest July ever

July averaged 83°F statewide while heat domes helped drive record temperatures nationwide.

Climate

July was the <a class="gtmContentClick" data-vars-link-text="hottest month on record" data-vars-click-url="https://www.axios.com/2026/08/06/extreme-heat-polling-survey" data-vars-content-id="ba9dc59e-a8e6-44eb-8b93-a96b55b57a6c" data-vars-headline="Georgia swelters as U.S. records its hottest July ever" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2026/08/06/extreme-heat-polling-survey" target="_self">hottest month on record</a> for the contiguous U.S. and <a class="gtmContentClick" data-vars-link-text="ranked" data-vars-click-url="https://www.ncei.noaa.gov/access/monitoring/climate-at-a-glance/statewide/time-series" data-vars-content-id="ba9dc59e-a8e6-44eb-8b93-a96b55b57a6c" data-vars-headline="Georgia swelters as U.S. records its hottest July ever" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.ncei.noaa.gov/access/monitoring/climate-at-a-glance/statewide/time-series" target="_blank">ranked</a> among the most sweltering in Georgia&#x27;s recorded history, per new federal data dating back to 1895.Why it matters: Exceptionally hot summers in Georgia and across the country are forcing elected officials to rethink how people stay safe and survive in the heat.<ul><li>If you listen closely, you can hear your HVAC system asking for a vacation.</li></ul>

Atlanta mayor blasts DNC over 2028 convention snub

Mayor Andre Dickens says dropping Atlanta sends a troubling message to Black and Southern voters.

Politics

Mayor Andre Dickens accused the Democratic National Committee of &quot;abandoning&quot; Atlanta, the South and Black voters by excluding the city from the 2028 presidential convention <a class="gtmContentClick" data-vars-link-text="shortlist" data-vars-click-url="https://www.axios.com/2026/04/19/democrats-2028-convention-cities" data-vars-content-id="00d258f9-b9c3-4fad-a112-0960bdd42776" data-vars-headline="Atlanta mayor blasts DNC over 2028 convention snub" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2026/04/19/democrats-2028-convention-cities" target="_self">shortlist</a>.Why it matters: Dickens&#x27; letter Thursday to DNC chairman Ken Martin is a blistering rebuke after losing a four-day event that draws tourists and national political attention — and which Atlanta hasn&#x27;t hosted in nearly 40 years.<ul><li>No Southern cities are now in the running to host the convention, leaving only Boston, Denver and Philadelphia.</li></ul>

Dill Dinkers to open second metro Atlanta location in Kennesaw

The company will open its second metro Atlanta location next month in Kennesaw.

Sports

Nearly two years after opening its first pickleball location in Atlanta, <a class="gtmContentClick" data-vars-link-text="Dill Dinkers" data-vars-click-url="https://dilldinkers.com/?doing_wp_cron=1786735787.1229569911956787109375" data-vars-content-id="6a15efd4-de6d-4d2a-aa96-305441efc0c2" data-vars-headline="Dill Dinkers to open second metro Atlanta location in Kennesaw" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://dilldinkers.com/?doing_wp_cron=1786735787.1229569911956787109375" target="_blank">Dill Dinkers</a> is setting its sights on the metro area suburbs.Why it matters: Pickleball remains a very popular sport, as several courts and centers have opened across Atlanta <a class="gtmContentClick" data-vars-link-text="within the last five years" data-vars-click-url="https://www.axios.com/local/atlanta/2026/06/02/pickleball-craze-slows-but-still-strong-in-atlanta" data-vars-content-id="6a15efd4-de6d-4d2a-aa96-305441efc0c2" data-vars-headline="Dill Dinkers to open second metro Atlanta location in Kennesaw" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/atlanta/2026/06/02/pickleball-craze-slows-but-still-strong-in-atlanta" target="_self">within the last five years</a>.

How Atlanta fared after hosting the 2026 FIFA World Cup

MARTA, Fan Fest and hotels posted big numbers, but some vendors say the promised boom never came.

The <a class="gtmContentClick" data-vars-link-text="final whistle " data-vars-click-url="https://www.axios.com/local/atlanta/2026/07/16/world-cup-england-argentina-semifinal-atlanta-photoes-mercedes-benz-stadium" data-vars-content-id="8c139864-6c27-464c-8220-e46667581180" data-vars-headline="How Atlanta fared after hosting the 2026 FIFA World Cup" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/atlanta/2026/07/16/world-cup-england-argentina-semifinal-atlanta-photoes-mercedes-benz-stadium" target="_self">final whistle </a><a class="gtmContentClick" data-vars-link-text="has blown" data-vars-click-url="https://www.axios.com/local/atlanta/2026/07/16/world-cup-england-argentina-semifinal-atlanta-photoes-mercedes-benz-stadium" data-vars-content-id="8c139864-6c27-464c-8220-e46667581180" data-vars-headline="How Atlanta fared after hosting the 2026 FIFA World Cup" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/atlanta/2026/07/16/world-cup-england-argentina-semifinal-atlanta-photoes-mercedes-benz-stadium" target="_self">has blown</a>, the <a class="gtmContentClick" data-vars-link-text="watch-party" data-vars-click-url="https://www.axios.com/local/atlanta/2026/06/12/fifa-world-cup-watch-parties-atlanta" data-vars-content-id="8c139864-6c27-464c-8220-e46667581180" data-vars-headline="How Atlanta fared after hosting the 2026 FIFA World Cup" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/atlanta/2026/06/12/fifa-world-cup-watch-parties-atlanta" target="_self">watch-party</a> big screens have been packed away and <a class="gtmContentClick" data-vars-link-text="Downtown bars" data-vars-click-url="https://www.axios.com/local/atlanta/2026/06/16/atlantas-world-cup-will-feel-more-like-a-festival-than-a-finale" data-vars-content-id="8c139864-6c27-464c-8220-e46667581180" data-vars-headline="How Atlanta fared after hosting the 2026 FIFA World Cup" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/atlanta/2026/06/16/atlantas-world-cup-will-feel-more-like-a-festival-than-a-finale" target="_self">Downtown bars</a> are restocking empty coolers.<ul><li>The 2026 FIFA World Cup is over. So how&#x27;d Atlanta do?</li></ul>Why it matters: Local government, civic and business leaders <a class="gtmContentClick" data-vars-link-text="spent 18 months preparing" data-vars-click-url="https://www.axios.com/local/atlanta/2026/06/10/atlanta-fifa-world-cup-readiness-marta" data-vars-content-id="8c139864-6c27-464c-8220-e46667581180" data-vars-headline="How Atlanta fared after hosting the 2026 FIFA World Cup" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/atlanta/2026/06/10/atlanta-fifa-world-cup-readiness-marta" target="_self">spent 18 months preparing</a> to welcome fans from around the world to enjoy the biggest event to hit Downtown Atlanta since the 1996 Summer Olympics.

Argentina boots England in World Cup semifinal

Downtown showed its best for the final match hosted in Atlanta.

Tens of thousands of fans packed Downtown Atlanta on Wednesday as Argentina defeated England, capping the city&#x27;s whirlwind run as a World Cup host.Why it matters: Argentina&#x27;s dramatic semifinal victory brought some of the biggest crowds yet and marked the city&#x27;s final World Cup match before Sunday&#x27;s tournament finale festivities.

Atlanta hosts England-Argentina World Cup semifinal today

Packed hotels, pricey tickets and watch parties await as soccer powerhouses meet Downtown.

Atlanta plays <a class="gtmContentClick" data-vars-link-text="World Cup host" data-vars-click-url="https://www.axios.com/local/atlanta/2026/06/10/atlanta-fifa-world-cup-readiness-marta" data-vars-content-id="b0815f4b-0a9f-494b-8fea-0dd2af189596" data-vars-headline="Atlanta hosts England-Argentina World Cup semifinal today" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/atlanta/2026/06/10/atlanta-fifa-world-cup-readiness-marta" target="_self">World Cup host</a> one more time this afternoon when England battles Argentina to decide which country heads to the tournament&#x27;s final.Why it matters: The match-up between two of the world&#x27;s soccer powers is drawing fans and VIPs from across the globe and sending Downtown hotel room rates past the $1,000 mark, according to Kayak.Zoom in: The match kicks off at 3pm ET. Streets adjacent to the stadium and around the official Fan Fest <a class="gtmContentClick" data-vars-link-text="closed yesterday" data-vars-click-url="https://atldot.atlantaga.gov/traffic-advisory/fifa-fan-festival-road-closures-and-delivery/" data-vars-content-id="b0815f4b-0a9f-494b-8fea-0dd2af189596" data-vars-headline="Atlanta hosts England-Argentina World Cup semifinal today" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://atldot.atlantaga.gov/traffic-advisory/fifa-fan-festival-road-closures-and-delivery/" target="_blank">closed yesterday</a> in preparation for the semifinal.Where to watch: General admission tickets to Fan Fest at Centennial Olympic Park are sold out. There are watch parties aplenty in South Downtown, <a class="gtmContentClick" data-vars-link-text="Underground Atlanta" data-vars-click-url="https://www.eventbrite.com/e/watch-party-atl-week-5-tickets-1991428080998?aff=oddtdtcreator" data-vars-content-id="b0815f4b-0a9f-494b-8fea-0dd2af189596" data-vars-headline="Atlanta hosts England-Argentina World Cup semifinal today" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.eventbrite.com/e/watch-party-atl-week-5-tickets-1991428080998?aff=oddtdtcreator" target="_blank">Underground Atlanta</a>, <a class="gtmContentClick" data-vars-link-text="Decatur" data-vars-click-url="https://decaturwatchfest26.com/" data-vars-content-id="b0815f4b-0a9f-494b-8fea-0dd2af189596" data-vars-headline="Atlanta hosts England-Argentina World Cup semifinal today" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://decaturwatchfest26.com/" target="_blank">Decatur</a> — basically anywhere with a TV.Zoom out: The semifinal is one of the tournament&#x27;s <a class="gtmContentClick" data-vars-link-text="most high-profile" data-vars-click-url="https://www.bbc.com/sport/football/articles/c621y75w2x2o" data-vars-content-id="b0815f4b-0a9f-494b-8fea-0dd2af189596" data-vars-headline="Atlanta hosts England-Argentina World Cup semifinal today" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.bbc.com/sport/football/articles/c621y75w2x2o" target="_blank">most high-profile</a>, and the two countries have a <a class="gtmContentClick" data-vars-link-text="tense relationship" data-vars-click-url="https://www.bbc.com/sport/football/articles/c17y75qd8e4o" data-vars-content-id="b0815f4b-0a9f-494b-8fea-0dd2af189596" data-vars-headline="Atlanta hosts England-Argentina World Cup semifinal today" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.bbc.com/sport/football/articles/c17y75qd8e4o" target="_blank">tense relationship</a> dating back to the <a class="gtmContentClick" data-vars-link-text="1982 Falklands War" data-vars-click-url="https://www.iwm.org.uk/history/cold-war/falklands-conflict" data-vars-content-id="b0815f4b-0a9f-494b-8fea-0dd2af189596" data-vars-headline="Atlanta hosts England-Argentina World Cup semifinal today" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.iwm.org.uk/history/cold-war/falklands-conflict" target="_blank">1982 Falklands War</a>.Follow the money: Tickets in Mercedes-Benz Stadium&#x27;s upper levels will cost you roughly $3,600, according to <a class="gtmContentClick" data-vars-link-text="Ticketmaster" data-vars-click-url="https://www.ticketmaster.com/world-cup-semifinals-england-vs-argentina-atlanta-07-15-2026/event/Z7r9jZ1A743pZ" data-vars-content-id="b0815f4b-0a9f-494b-8fea-0dd2af189596" data-vars-headline="Atlanta hosts England-Argentina World Cup semifinal today" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.ticketmaster.com/world-cup-semifinals-england-vs-argentina-atlanta-07-15-2026/event/Z7r9jZ1A743pZ" target="_blank">Ticketmaster</a>. Seats closer to the pitch start around $4,600.Threat level: Atlanta police said in a <a class="gtmContentClick" data-vars-link-text="statement" data-vars-click-url="https://www.atlantapd.org/Home/Components/News/News/8335/17" data-vars-content-id="b0815f4b-0a9f-494b-8fea-0dd2af189596" data-vars-headline="Atlanta hosts England-Argentina World Cup semifinal today" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.atlantapd.org/Home/Components/News/News/8335/17" target="_blank">statement</a> that &quot;additional personnel and resources are already deployed and will continue to be strategically assigned in and around the event venues, entertainment districts, and other high-traffic areas to help ensure a safe and enjoyable experience for everyone.&quot;What&#x27;s next: This may be this tournament&#x27;s last one in Atlanta, but the local festivities continue with a <a class="gtmContentClick" data-vars-link-text="Piedmont Park watch party" data-vars-click-url="https://www.usatoday.com/story/sports/soccer/worldcup/2026/07/09/is-piedmont-park-world-cup-final-watch-party-free-ludacris-to-perform/90844977007/" data-vars-content-id="b0815f4b-0a9f-494b-8fea-0dd2af189596" data-vars-headline="Atlanta hosts England-Argentina World Cup semifinal today" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.usatoday.com/story/sports/soccer/worldcup/2026/07/09/is-piedmont-park-world-cup-final-watch-party-free-ludacris-to-perform/90844977007/" target="_blank">Piedmont Park watch party</a> for the Sunday final.

Atlanta's first footgolf course opens in Candler Park

Play the links with your legs at Candler Park, where Atlanta is testing a new all-ages sport during the World Cup and beyond.

Footgolf, an all-ages sport blending the strategy of golf and the accessibility of soccer, has arrived in Atlanta.Why it matters: The Atlanta Department of Parks and Recreation&#x27;s 9-hole <a class="gtmContentClick" data-vars-link-text="footgolf course" data-vars-click-url="https://www.cityofatlantagolf.com/footgolf-at-candler-park/" data-vars-content-id="1f54885c-774e-4580-b349-7297934dd162" data-vars-headline="Atlanta&#x27;s first footgolf course opens in Candler Park" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.cityofatlantagolf.com/footgolf-at-candler-park/" target="_blank">footgolf course</a> in Candler Park is the first inside the city limits.<ul><li>The pilot program, which launched May 16, is part of Atlanta&#x27;s effort to capitalize on soccer&#x27;s growing popularity ahead of the 2026 FIFA <a class="gtmContentClick" data-vars-link-text="World Cup" data-vars-click-url="https://www.axios.com/local/atlanta/2026/06/16/atlantas-world-cup-will-feel-more-like-a-festival-than-a-finale" data-vars-content-id="1f54885c-774e-4580-b349-7297934dd162" data-vars-headline="Atlanta&#x27;s first footgolf course opens in Candler Park" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/atlanta/2026/06/16/atlantas-world-cup-will-feel-more-like-a-festival-than-a-finale" target="_self">World Cup</a> and introduce more people to the sport. Or in this case, sports.</li></ul>

Atlanta startup wants to make sumo America's next arena sport

A new league plans to bring seasons, rankings and arena events to the centuries-old sport.

Two media executives with long careers in <a class="gtmContentClick" data-vars-link-text="sports entertainment" data-vars-click-url="https://www.axios.com/media-trends-membership/2026/06/13/live-sports-streaming" data-vars-content-id="65941089-58e4-4279-b24e-2384a9d46fde" data-vars-headline="Atlanta startup wants to make sumo America&#x27;s next arena sport" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/media-trends-membership/2026/06/13/live-sports-streaming" target="_self">sports entertainment</a> and live events say sumo wrestling is ready to become an American arena sport.Why it matters: The Atlanta-based <a class="gtmContentClick" data-vars-link-text="Sumo Championship League" data-vars-click-url="https://sumochampionshipleague.com/" data-vars-content-id="65941089-58e4-4279-b24e-2384a9d46fde" data-vars-headline="Atlanta startup wants to make sumo America&#x27;s next arena sport" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://sumochampionshipleague.com/" target="_blank">Sumo Championship League</a> wants to import Japan&#x27;s centuries-old national sport to North America and beyond at a time when <a class="gtmContentClick" data-vars-link-text="niche and startup" data-vars-click-url="https://www.axios.com/local/atlanta/2026/06/02/pickleball-craze-slows-but-still-strong-in-atlanta" data-vars-content-id="65941089-58e4-4279-b24e-2384a9d46fde" data-vars-headline="Atlanta startup wants to make sumo America&#x27;s next arena sport" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/atlanta/2026/06/02/pickleball-craze-slows-but-still-strong-in-atlanta" target="_self">niche and startup</a> sports are booming.

Atlanta's World Cup will feel more like a festival than a finale

Crowds will surge around matches, then ebb before building again as Fan Fest and events continue.

Atlanta&#x27;s World Cup experience is expected to arrive in waves, with major match days driving the largest spikes in visitors and activity.Zoom in: Expect peaks and valleys as excitement builds for the group-stage matches, before hitting a fever pitch during the semifinal match.

Atlanta's World Cup opener delivers drama and surprise

Underdogs Cape Verde held soccer powerhouse Spain to a draw before nearly 68,000 fans in Atlanta.

Atlanta&#x27;s turn on the world soccer stage kicked off Monday with a tense draw between the tiny African island nation of Cape Verde and Spain, a favorite to win soccer&#x27;s biggest tournament.Why it matters: Years of <a class="gtmContentClick" data-vars-link-text="World Cup planning" data-vars-click-url="https://www.axios.com/local/atlanta/2026/06/10/atlanta-fifa-world-cup-readiness-marta" data-vars-content-id="25de669c-992f-4e2b-9bdb-200c6a396cb1" data-vars-headline="Atlanta&#x27;s World Cup opener delivers drama and surprise" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/atlanta/2026/06/10/atlanta-fifa-world-cup-readiness-marta" target="_self">World Cup planning</a> and months of nonstop construction have reshaped the area surrounding Mercedes-Benz Stadium — known for the next five weeks as Atlanta Stadium, per FIFA sponsorship rules — into a haven for soccer and hospitality.

"It's officially here, y'all": Atlanta says it's ready for World Cup

The first match in Atlanta will be at noon Monday between Spain and Cabo Verde.

Four years ago this month, Atlanta <a class="gtmContentClick" data-vars-link-text="was named one" data-vars-click-url="https://www.axios.com/local/atlanta/2022/06/16/fifa-chooses-atlantas-world-cup-bid" data-vars-content-id="bfad9ab3-cd2b-4baa-808f-47767fdaf684" data-vars-headline="&quot;It&#x27;s officially here, y&#x27;all&quot;: Atlanta says it&#x27;s ready for World Cup" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/atlanta/2022/06/16/fifa-chooses-atlantas-world-cup-bid" target="_self">was named one</a> of 16 cities across Canada, Mexico and the U.S. that would host 2026 FIFA World Cup games. Why it matters: After years of meetings, readiness exercises, drills, planning and training, all eyes will soon be on Atlanta when it hosts the first of eight matches that will be played at Mercedes-Benz Stadium.

Pickleball craze slows, but still strong in Atlanta

The city has 73 pickleball courts, or 1.4 courts for every 10,000 residents, according to the Trust for Public Land.

The <a class="gtmContentClick" data-vars-link-text="pickleball" data-vars-click-url="https://www.axios.com/2023/04/04/walmart-free-pickleball-game-subway-sub" data-vars-content-id="3ad5e58a-000c-4c61-9345-9a7310496925" data-vars-headline="Pickleball craze slows, but still strong in Atlanta" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2023/04/04/walmart-free-pickleball-game-subway-sub" target="_self">pickleball</a><a class="gtmContentClick" data-vars-link-text=" craze" data-vars-click-url="https://www.axios.com/2023/04/04/walmart-free-pickleball-game-subway-sub" data-vars-content-id="3ad5e58a-000c-4c61-9345-9a7310496925" data-vars-headline="Pickleball craze slows, but still strong in Atlanta" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2023/04/04/walmart-free-pickleball-game-subway-sub" target="_self"> craze</a> — so hot in the pandemic and immediately afterwards — may be cooling off. Don&#x27;t tell that to Atlanta players, however.Why it matters: America&#x27;s one-time fastest-growing <a class="gtmContentClick" data-vars-link-text="sport" data-vars-click-url="https://www.axios.com/2021/02/24/pandemic-sport-pickleball" data-vars-content-id="3ad5e58a-000c-4c61-9345-9a7310496925" data-vars-headline="Pickleball craze slows, but still strong in Atlanta" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2021/02/24/pandemic-sport-pickleball" target="_self">sport</a> is also possibly one of the most <a class="gtmContentClick" data-vars-link-text="polarizing" data-vars-click-url="https://www.reddit.com/r/Pickleball/comments/1lzr8aw/why_is_there_such_an_immense_hate_stigma_on/" data-vars-content-id="3ad5e58a-000c-4c61-9345-9a7310496925" data-vars-headline="Pickleball craze slows, but still strong in Atlanta" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.reddit.com/r/Pickleball/comments/1lzr8aw/why_is_there_such_an_immense_hate_stigma_on/" target="_blank">polarizing</a>.

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