May 30, 2024 - Business

Consumers think highly of throwback companies: Axios/Harris poll

Illustration of a retro neon road sign shaped like a speech bubble with stars and an arrow pointing backwards.

Illustration: Annelise Capossela/Axios

Consumers love the nostalgia economy.

The big picture: Sony and Mattel, both companies with big ties to American youth, were highly ranked in the 2024 Axios and Harris Poll on corporate reputation.

  • Mattel made the list for the first time, aided by last summer's release of Greta Gerwig's "Barbie" movie.

By the numbers: Sony ranked #4 of 100 for the second consecutive year.

  • Mattel ranked #25, behind UPS and General Electric.

Worthy of your time: The Axios Harris poll measures corporate reputation among the American public.

  • Both companies were in the "very good" category, following the highest designation of "excellent."

Flashback: "Barbie" was the highest-grossing film of 2023, earning more than $1.45 billion in the U.S., and becoming a sociocultural moment.

  • In second place with regard to earnings was the "The Super Mario Bros. Movie," another pop culture blast from the past.
  • The 1950s doll took a new life with the movie's release and its focus on women's empowerment.

State of play: Sony's PlayStation Plus cloud service features classic games to play on the PS4 and PS5.

  • "From much-loved hits to forgotten gems, access a catalogue of hundreds of classic games," from the original PlayStation and other early versions of it, the PlayStation website said.

The fine print: Sony ranked high with consumer trust.

  • It was also among the less politically polarizing companies for consumers.

Between the lines: Video game emulators are now available on Apple's App Store, sparking fresh interest in playing and preserving classic games.

Zoom out: Gen Z is relishing in analog technology, and returning to the roots of many experiences sidelined by the smartphone.

Methodology: The 2024 Axios Harris Poll 100 reputation rankings

Go deeper: Get ready to hear more about "pre-internet" times

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