Oct 19, 2022 - Economy

Walmart unveils 3 Black Friday sales for November

Shoppers pushing a cart with a toy ride-on car in front of a Walmart store

For the third year in a row, Walmart is holding three "Black Friday Deals for Days" sales in November. Photo: Michael Ciaglo/Getty Images

Walmart unwrapped its Black Friday plans Wednesday and announced it will spread out holiday sales throughout November.

Why it matters: The traditional holiday shopping season is dead with retailers no longer waiting until late November to roll out deals, a change sparked by the pandemic.

  • This year, retailers also are spreading out the savings to lure in consumers stung by high inflation who want to stretch their budgets.

Driving the news: Instead of a single sale the week of Thanksgiving, Walmart said it is bringing back its "Black Friday Deals for Days" event for the third year with three sales online and in stores.

  • The world's largest retailer said it will offer "bigger savings" across its Black Friday items this year "with deeper discounts across electronics, home, toys and apparel."

What they're saying: "Black Friday has evolved over the years from a single day to an entire season and is without a doubt the most anticipated shopping event of the year," Charles Redfield, executive vice president and chief merchandising officer for Walmart U.S., said in a statement.

Walmart Black Friday sale dates

What we're watching: The weekly sales will begin on Walmart.com every Monday in November at 7pm ET and start in stores days later.

Yes, but: Paid Walmart+ members get early access to the deals starting at noon ET for each of the sales, a seven-hour jump-start.

  • Walmart+ is $98 a year or $12.95 a month.

Reality check: Last year, hot items like Sony PlayStation 5 and Xbox Series X quickly sold out during the early access sales.

  • Week 1: The first sale begins online at 7pm ET Monday, Nov. 7 and in stores Wednesday, Nov. 9.
  • Week 2: Deals begin online 7pm ET Monday, Nov. 14 and start in stores Wednesday, Nov. 16.
  • Week 3: The final Black Friday sale starts online 7pm ET Monday, Nov. 21 and in stores Friday, Nov. 25.

Walmart closed Thanksgiving 2022

State of play: For the third time since the late 1980s, Walmart stores will be closed on Thanksgiving.

Zoom out: COVID reversed the trend of shopping in stores on Thanksgiving and Walmart was the first retailer in 2020 to announce the holiday closing. Other retailers quickly followed suit.

Of note: Americans also are expected to shop online less this Thanksgiving than last year, Adobe Analytics estimates.

  • Adobe expects discounts to be as high as 32% online during Cyber Week — Thanksgiving through Cyber Monday — for computers, 27% for electronics, 22% for toys and 19% for apparel and televisions, Axios’ Hope King reports.

More closings: Target, Best Buy, Macy's, Kohl's, Ulta and JCPenney also have said they will close this Thanksgiving.

  • Dozens of retailers have traditionally stayed closed on the holiday like Costco, Home Depot, Lowe's, Marshalls, Sam's Club and Shoe Carnival.

Flashback: Target made its Thanksgiving closures permanent last November and has pledged to not open on the holiday in the future.

Walmart Cyber Monday sale

What's next: Walmart said its Cyber Monday event on Nov. 28 will "close out a month-long of incredible savings."

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