Stories

The ad that changed a marketing exec's entire career

(Photo Credit:  Jay Maisel) via Coca-Cola website.

One of the early interracial ads in America, a 1969 image featured black and white young boys enjoying Coca-Colas on a bench, was the ad that forever changed the career of Jonathan Mildenhall.

Why it matters: Mildenhall — Co-Founder and CEO of TwentyFirstCenturyBrand, former Airbnb CMO, and former Coca-Cola Company SVP Integrated Marketing Communication and Design Excellence — says that ad has inspired every ad he's made in his career since leaving Coca-Cola, because of the nuances in the one simple image. "The size of the idea is much ore important than the size of the budget," Mildenhall said at Nielsen's annual Consumer 360 Conference in Washington DC.