Axios

Taylor Swift's already intertwined relationship with the National Football League could score a touchdown at the 2026 Super Bowl.

The big picture: The wildly successful pop star, who recently got engaged to the Kansas City Chiefs' Travis Kelce, will "maybe" perform in next year's Super Bowl halftime show, NFL commissioner Roger Goodell said in a Today Show interview on Wednesday.

Single-ticket purchases to professional sporting events have steadily increased in recent years, according to data from SeatGeek.

Why it matters: The ticket vendor says Gen Z and younger millennials are prioritizing "experience-first" spending habits, even if that means going solo.

McLaren Racing was valued at more than $5 billion in a recent stake sale, Axios has learned.

Why it matters: This is an all-time record valuation for an F1 team, topping the $4.8 billion that Ferrari's F1 team nabbed last year.

The NFC North is among the NFL's best divisions, with all four teams expected to compete for a playoff spot.

Why it matters: Decades of football history are baked into the collection of teams that one ESPN sportscaster affectionately calls the "NFC Norris."