Exclusive: Sports fans are embracing solo game days
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Single-ticket purchases to professional sporting events have steadily increased in recent years, according to data from SeatGeek.
Why it matters: The ticket vendor says Gen Z and younger millennials are prioritizing "experience-first" spending habits, even if that means going solo.
State of play: SeatGeek ranked U.S. states by the percentage of single, resale ticket purchases to NFL, NBA, NHL and MLB games within each state and shared its findings exclusively with Axios.
- Illinois and Washington, D.C., lead the nation in solo game-day adventures, with the highest share (20%) of single-ticket buyers.
By the numbers: Here are the national percentages of pro sports solo ticket sales since 2022, from the top of the year through mid-August each year.
- 2025 — 13.3% of sales
- 2024 — 12.4% of sales
- 2023 — 11.2% of sales
- 2022 — 10.3% of sales
The bottom line: Some sports fans don't need company to cheer from the stands.
