NFL's Christmas Day double-header games were the most-streamed NFL games in U.S. history, according to preliminary Nielsen figures that don't include international viewership.
Why it matters: Once international figures and additional U.S. data is calculated, the league expects both games will have averaged around 30 million viewers each, a source told Axios, representing a massive win for Netflix's live sports ambitions.
Beyoncé performed a medley of hits from her record-breaking "Cowboy Carter" album during Netflix's first-ever NFL Christmas Gameday halftime show on Wednesday.
The big picture: Guests at the show in Houston, Texas, during the break at the Houston Texans-Baltimore Ravens game included Post Malone, Shaboozey, Reyna Roberts, Tanner Adell, Brittney Spencer and Tiera Kennedy, and Beyoncé's elder daughter, Blue Ivy Carter.
