Diana Flores, the flag-football star who headlined a viral ad during Sunday's Super Bowl, hopes the message of women's empowerment in sports resonates beyond the TV spot.
The big picture: Girls' and women's flag football has become increasingly popular in the Americas.
As Amazon pushes further into live sports programming, the company has been investing resources to ensure that Alexa, its AI virtual assistant technology, is a sports expert.
Why it matters: The strategy appears to be working. Alexa-enabled devices received hundreds of millions of sports queries in 2022, up 40% from the year before, per Amazon.
When Canada's women's soccer team takes the field tonight in the SheBelieves Cup, it will do so under protest amid an equal pay dispute with its soccer federation.
Why it matters: The game is against the U.S. women's national team, whose landmark equal pay agreement helped provide the motivation — and the precedent — for the type of deal that the Canadian women believe they deserve.
/2023/02/15/1676456082140.gif?w=3840)