Without live sports for the foreseeable future, it's unclear what networks like ESPN and FS1 will broadcast in those time slots or what they'll talk about on their studio shows and radio programs during the day.
Why it matters: With so many Americans nesting at home, linear TV viewership was expected to spike. But without sports, streaming platforms, video games and other mediums will likely be the big winners instead.
The period of coronavirus complacency came to a dramatic end in the last 48 hours, as the stock market plunged, states issued grim warnings and schools closed their doors.
Driving the news: But it was the cancellation of sports — March Madness, in particular — that hit the hardest for some Americans, serving as a reality check as to just how serious this situation is.
Arsenal Football Club has closed its London training center after manager Mikel Arteta tested positive for the coronavirus, the club announced in a statement Thursday.
Why it matters: Premier League games are still proceeding this weekend, but Arsenal noted in its statement that this could soon change. The NBA quickly moved to suspend the rest of its season after Utah Jazz player Rudy Gobert tested positive for the coronavirus.
The NCAA announced Thursday that it will cancel its annual men's and women's Division I basketball tournaments, set to begin with Selection Sunday on March 15, due to the coronavirus outbreak.
Why it matters: March Madness is a cultural phenomenon and one of the biggest sporting events in America. The NCAA was initially planning to play games without fans, but faced pressure to cancel after top-ranked teams Duke and University of Kansas suspended all athletic activities.
Dallas Mavericks owner Mark Cuban told ESPN Wednesday that his team would "put together a program" for hourly workers who'd lose work after the NBA suspended the season following a Utah Jazz player testing positive for the novel coronavirus.
Why it matters: Cuban's remarks during his team's game against the Denver Nuggets come as momentum builds to compensate hourly workers impacted by the virus. Tech giants have led the charge, with Microsoft, Google, Facebook and Twitter pledging to pay hourly workers including cooks and cleaners regular wages. Cuban said at a news conference later he's more worried about his family than the NBA games suspension.