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Groups like Snapchat, Twitter, Amazon, Foursquare, LinkedIn and Pinterest were called out in a new Association of National Advertisers (ANA) report for not agreeing to third party measurement audits by the Media Rating Council. The Media Rating Council essentially acts as the media and advertising watchdog, and their audits of advertising metrics are considered the industry standard.

ANA claims the companies are "walled gardens" that restrict convenient access to vendors they don't approve that could independently verify the validity of their metrics. As a result, some of these companies could get away with reporting false advertising metrics, as Facebook and Twitter did in 2016. (Both companies later owned up to the false reporting.) Google and Facebook both and agreed to MRC audits earlier this year.

Why it matters: Ad buyer confidence falters without transparent metrics. For example, ad agencies and vendors said they and their clients were wary of buying Snap ads earlier this year, because they don't trust the metrics the company reports back to them. As a result, Snap has added more third-party measurement vendors to its roster, but ANA executives and industry professionals say an audit would ease concerns.

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Facebook boycott organizers share details on their Zuckerberg meeting

Facebook is in the midst of the largest ad boycott in its history, with nearly 1,000 brands having stopped paid advertising in July because they feel Facebook hasn't done enough to remove hate speech from its namesake app and Instagram.

Axios Re:Cap spoke with the boycott's four main organizers, who met on Tuesday with CEO Mark Zuckerberg and other top Facebook executives, to learn why they organized the boycott, what they took from the meeting, and what comes next.

Boycott organizers slam Facebook following tense virtual meeting

Illustration: Sarah Grillo/Axios

Civil rights leaders blasted Facebook's top executives shortly after speaking with them on Tuesday, saying that the tech giant's leaders "failed to meet the moment" and were "more interested in having a dialogue than producing outcomes."

Why it matters: The likely fallout from the meeting is that the growing boycott of Facebook's advertising platform, which has reached nearly 1000 companies in less than a month, will extend longer than previously anticipated, deepening Facebook's public relations nightmare.

Steve Scalise PAC invites donors to fundraiser at Disney World

Photo: Kevin Lamarque-Pool/Getty Images

House Minority Whip Steve Scalise’s PAC is inviting lobbyists to attend a four-day “Summer Meeting” at Disney World's Polynesian Village in Florida, all but daring donors to swallow their concern about coronavirus and contribute $10,000 to his leadership PAC.

Why it matters: Scalise appears to be the first House lawmakers to host an in-person destination fundraiser since the severity of pandemic became clear. The invite for the “Summer Meeting” for the Scalise Leadership Fund, obtained by Axios, makes no mention of COVID-19.