Mark Zuckerberg, CEO of Facebook, which announces earnings Wednesday. (AP)

Facebook has agreed to an audit by the Media Rating Council (MRC), to verify the accuracy of the information they deliver to publishers and ad buyers.

Why it matters: As Axios noted last month, since the last time Facebook updated its measurement and transparency policies, there have been several instances of Facebook misreporting data to publishing partners. Most notably, Facebook apologized in September for inflating video engagement metrics up to 60% for two years.

Other updates: Along with the audit, Facebook will add more impression-level data, meaning more data for how an ad is consumed on each individual view. They also announced an expanded list of approved third-party vendors that measure traffic and ad campaign data, so publishers can continue to work with their preferred vendors.

What we're watching: Facebook's increase of approved vendors and measurement updates falls in line with an industry trend, and movements by its competitors. Last month, Snapchat announced the addition of new approved third-party measurement providers to its platform. This is not surprising, given that the Interactive Advertising Bureau told media executives in February that an influx of data availability in 2016 will lead data measurement and attribution as the most important issues that face the industry in 2017.

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Facebook boycott organizers share details on their Zuckerberg meeting

Facebook is in the midst of the largest ad boycott in its history, with nearly 1,000 brands having stopped paid advertising in July because they feel Facebook hasn't done enough to remove hate speech from its namesake app and Instagram.

Axios Re:Cap spoke with the boycott's four main organizers, who met on Tuesday with CEO Mark Zuckerberg and other top Facebook executives, to learn why they organized the boycott, what they took from the meeting, and what comes next.

Boycott organizers slam Facebook following tense virtual meeting

Illustration: Sarah Grillo/Axios

Civil rights leaders blasted Facebook's top executives shortly after speaking with them on Tuesday, saying that the tech giant's leaders "failed to meet the moment" and were "more interested in having a dialogue than producing outcomes."

Why it matters: The likely fallout from the meeting is that the growing boycott of Facebook's advertising platform, which has reached nearly 1000 companies in less than a month, will extend longer than previously anticipated, deepening Facebook's public relations nightmare.

Steve Scalise PAC invites donors to fundraiser at Disney World

Photo: Kevin Lamarque-Pool/Getty Images

House Minority Whip Steve Scalise’s PAC is inviting lobbyists to attend a four-day “Summer Meeting” at Disney World's Polynesian Village in Florida, all but daring donors to swallow their concern about coronavirus and contribute $10,000 to his leadership PAC.

Why it matters: Scalise appears to be the first House lawmakers to host an in-person destination fundraiser since the severity of pandemic became clear. The invite for the “Summer Meeting” for the Scalise Leadership Fund, obtained by Axios, makes no mention of COVID-19.