Feb 1, 2017

Facebook updates data transparency practices


Facebook is changing its data reporting and measurement practices to renew ad buyer confidence after a series of data discrepancies that damaged publisher relations in 2016.

Why it matters: Brands and publishers will penalize publishing partners that do not comply with industry standards for measuring and reporting data. Most notably, Procter and Gamble Chief Brand Officer Mark Pritchard said Sunday that he will no longer advertise with groups that do not meet industry data transparency standards. There have been several instances of Facebook misreporting data to publishing partners. Most notably, Facebook apologized in September for inflating video engagement metrics up to 60% for two years.

  1. Updating viewability standards and practices: Viewability is how much an ad loads and how often viewed by a human on a page. To give you a sense of how complicated measuring and reporting viewability can be, Facebook also announced that its added DoubleVerify as its 24th viewability partner. They also announced that they're adding viewabilty measurement to its Audience Network platform, in addition to what already exists for Instagram and Facebook.
  2. Adding cross-channel comparability: Cross-channel comparability allows ad buyers to measure ad engagement and reach across different platforms. Facebook is introducing a marketing mix modeling (MMM) portal for agencies and data vendors to gather information directly from Facebook, Instagram and Facebook's Audience Network on behalf of their clients. This will allow advertising buyers to compare which ads in their current marketing efforts — TV, digital and print — are driving their desired outcomes, and use that information to better inform their Facebook buys.
  3. Enhancing third-party verification: Facebook has expanded their data verification partnerships with Nielsen, comScore and Ad Science to more accurately measure reach, in-target performance and viewability. Using a third-party vendor to verify ad metrics is industry standard, because third-party sources are less likely to provide biased or inflated data.

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Cuomo says New York is "literally going day-to-day with our supplies"

New York Gov. Andrew Cuomo said in a press conference on Sunday that New York is struggling to maintain medical supplies while combatting the novel coronavirus — operating "literally" on a "day-to-day" basis.

Why it matters: New York City has become an epicenter of the coronavirus outbreak, and is facing mass quarantines and stay-at-home orders. Cuomo said Saturday that New York reported 630 new deaths in 24 hours — an "all-time increase" that beat the previous day's record of 562 deaths.

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Global: Total confirmed cases as of 11 a.m. ET: 1,225,360 — Total deaths: 66,542 — Total recoveries: 252,615Map.
  2. U.S.: Total confirmed cases as of 11 a.m. ET: 312,249 — Total deaths: 8,503 — Total recoveries: 15,021Map.
  3. Public health latest: CDC launches national trackers and recommends face coverings in public. Federal government will cover costs of COVID-19 treatment for uninsured. Surgeon general says this week will be "our Pearl Harbor, our 9/11 moment."
  4. 2020 latest: "We have no contingency plan," Trump said on the 2020 Republican National Convention. "We're having the convention at the end of August." Biden says DNC may have to hold virtual convention.
  5. States updates: The Louisiana governor warned that his state is set to run out of ventilators in four days. Illinois governor claims Trump doesn't understand the word "federal."
  6. Oil latest: Monday meeting among oil-producing countries to discuss supply curbs is reportedly being delayed amid tensions between Saudi Arabia and Russia.
  7. Work update: Employees still going to work are often facing temperature checks, distanced work stations, protective devices and mass absences.
  8. What should I do? Pets, moving and personal health. Answers about the virus from Axios expertsWhat to know about social distancingQ&A: Minimizing your coronavirus risk.
  9. Other resources: CDC on how to avoid the virus, what to do if you get it.

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Illinois governor: "The president does not understand the word 'federal'"

Illinois Gov. J.B. Pritzker said on CNN's "State of the Union" Sunday that President Trump's comments about the federal government's stockpile of medical equipment suggest he "does not understand the word 'federal.'"

Why it matters: White House adviser Jared Kushner argued at a press briefing last week that the "notion of the federal stockpile was it’s supposed to be our stockpile; it’s not supposed to be state stockpiles that they then use."