Feb 21, 2017

Google follows FB into video audit territory

Google has agreed to a series of audits on its video advertising metrics by the Media Rating Council (MRC), which serves as the effective watchdog for advertising measurement across platforms. MRC will audit three measurement companies that work with Google to measure how often and how much of their YouTube video ads are viewed by actual people.

Why they're doing this: Google doesn't want to lose the trust of ad buyers, especially on YouTube, which eMarketer estimates will add 20% in ad revenue in 2017. Because Google and Facebook have been bullish about releasing proprietary metrics to third-party data measurement companies, ad buyers have been wary about trusting the data they get from third-party vendors.

Why it matters: Google and Facebook have an effective "duopoly" over digital ad revenue, eating up more than 90% of all new ad dollars. In light of this, both companies have experienced heightened pressure to re-assure ad buyers about the quality of the data they release to third-party measurement companies. Earlier this month, Facebook agreed to an internal audit by MRC after they admitted to misreporting video viewing data to publishing partners.

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The cracks in Trump’s GOP shield

Photo Illustration: Sarah Grillo/Axios. Photo: Doug Mills-Pool/Getty Images

President Trump’s mockery of coronavirus masks, his false claims about the dangers of voting by mail and his insinuations that a cable TV nemesis was involved in a murder are testing more high-profile Republicans' willingness to look the other way.

The big picture: Republicans learned a long time ago how dangerous it is to alienate Trump’s base — which is why any hint of disagreement, even a whisper, is so remarkable when it happens.

Updated 2 hours ago - Politics & Policy

U.S. cities crack down on protesters

The scene near the 5th police precinct during a demonstration calling for justice for George Floyd in Minneapolis on Saturday. Photo: Kerem Yucel/AFP via Getty Images

Major U.S. cities have implemented curfews and called on National Guard to mobilize as thousands of demonstrators gather across the nation to continue protesting the death of George Floyd.

The state of play: Hundreds have already been arrested as tensions continue to rise between protesters and local governments. Protesters are setting police cars on fire as freeways remain blocked and windows are shattered, per the Washington Post. Law enforcement officials are using tear gas and rubber bullets to try to disperse crowds and send protesters home.

Updated 2 hours ago - Politics & Policy

George Floyd protests: What you need to know

Photo: David Dee Delgado/Getty Images

Clashes erupted between law enforcement and protesters in several major U.S. cities Saturday night as demonstrations over the death of George Floyd and other police-related killings of black men spread across the country.

The big picture: Floyd's death in Minneapolis police custody is the latest reminder of the disparities between black and white communities in the U.S. and comes as African Americans grapple with higher death rates from the coronavirus and higher unemployment from trying to stem its spread.