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barnimages.com

Ad buyers are pressuring Snapchat to agree to a measurement audit ahead of the company's IPO, following announcements from Google (YouTube) and Facebook that they would be doing so according to The Wall Street Journal,

While Snap has noted efforts to bring in additional third-party verification partners in its s-1 filing , buyers are hoping Snap will follow Google and Facebook in having the industry's de-facto watchdog, the Media Rating Council (MRC), step in to measure the platform's advertising and content metrics.

Why it matters: Ad buyer confidence in Snap's data is critical ahead of its IPO because investors are evaluating Snap Inc.'s potential on its ability to grow its roughly $400 million advertising business. As Axios reported a few weeks ago, ad buyers lack confidence in Snap's metrics because the company waited too long to give them the type of measurement and reporting metrics they are used to getting from companies like Twitter and Facebook.

What to watch: The Journal reports that other large social content distribution companies, like Twitter and Pinterest, are facing similar pressures to undergo an MRC audit. "The measurement issue with internet companies in general has been drummed up a lot over the last six months," Bloomberg Intelligence tech analyst Jitendra Waral tells Axios.

Go deeper

3 hours ago - Politics & Policy

Trump to issue at least 100 pardons and commutations before leaving office

Photo: Mandel Ngan/AFP via Getty Images

President Trump plans to issue at least 100 pardons and commutations on his final full day in office Tuesday, sources familiar with the matter told Axios.

Why it matters: This is a continuation of the president's controversial December spree that saw full pardons granted to more than two dozen people — including former Trump campaign chair Paul Manafort, longtime associate Roger Stone and Charles Kushner, the father of Trump's senior adviser and son-in-law, Jared Kushner.

  • The pardons set to be issued before Trump exits the White House will be a mix of criminal justice ones and pardons for people connected to the president, the sources said.
  • CNN first reported this news.

Go deeper: Convicts turn to D.C. fixers for Trump pardons

Schumer's m(aj)ority checklist

Senate Minority Leader Chuck Schumer. Photo: Tasos Katopodis/Getty Images

Capitalizing on the Georgia runoffs, achieving a 50-50 Senate and launching an impeachment trial are weighty to-dos for getting Joe Biden's administration up and running on Day One.

What to watch: A blend of ceremonies, hearings and legal timelines will come into play on Tuesday and Wednesday so Chuck Schumer can actually claim the Senate majority and propel the new president's agenda.

The dark new reality in Congress

National Guard troops keep watch at security fencing. Photo: Kent Nishimura/Los Angeles Times via Getty Images

This is how bad things are for elected officials and others working in a post-insurrection Congress:

  • Rep. Norma Torres (D-Calif.) said she had a panic attack while grocery shopping back home.
  • Rep. Jim McGovern (D-Mass.) said police may also have to be at his constituent meetings.
  • Rep. Adam Kinzinger (R-Ill.) told a podcaster he brought a gun to his office on Capitol Hill on Jan. 6 because he anticipated trouble with the proceedings that day.

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