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Ad buyers are pressuring Snapchat to agree to a measurement audit ahead of the company's IPO, following announcements from Google (YouTube) and Facebook that they would be doing so according to The Wall Street Journal,

While Snap has noted efforts to bring in additional third-party verification partners in its s-1 filing , buyers are hoping Snap will follow Google and Facebook in having the industry's de-facto watchdog, the Media Rating Council (MRC), step in to measure the platform's advertising and content metrics.

Why it matters: Ad buyer confidence in Snap's data is critical ahead of its IPO because investors are evaluating Snap Inc.'s potential on its ability to grow its roughly $400 million advertising business. As Axios reported a few weeks ago, ad buyers lack confidence in Snap's metrics because the company waited too long to give them the type of measurement and reporting metrics they are used to getting from companies like Twitter and Facebook.

What to watch: The Journal reports that other large social content distribution companies, like Twitter and Pinterest, are facing similar pressures to undergo an MRC audit. "The measurement issue with internet companies in general has been drummed up a lot over the last six months," Bloomberg Intelligence tech analyst Jitendra Waral tells Axios.

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20 Republican former U.S. attorneys endorse Biden, call Trump "a threat to the rule of law"

Photo: Mandel Ngan/AFP via Getty Images

Twenty Republican former U.S. Attorneys on Tuesday endorsed Joe Biden while saying that "President Trump's leadership is a threat to rule of law" in the U.S., the Washington Post reports.

What they're saying: In the letter, the former prosecutors criticize Trump's use of the Department of Justice, saying the president expects the DOJ to "to serve his personal and political interests."

  • "He has politicized the Justice Department, dictating its priorities along political lines and breaking down the barrier that prior administrations had maintained between political and prosecutorial decision-making," the letter says.
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Why it matters: Trump pledged during the 2016 campaign to reduce the national debt and eliminate it entirely within eight years, though he also deemed himself "the king of debt" and said there were some priorities that required spending. In the fiscal year that ended in September, the deficit reached a record $3.1 trillion.

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