Jan 31, 2017

Snapchat expands major advertising feature to all brands ahead of IPO

Snapchat announced Tuesday it's opening up its automated API platform to all advertising partners, not just a handful of high-level test partners, like Unilever and Gatorade.

What's an API? An API, short for application programming interface, is a set of rules or standards that govern how applications can communicate, or share data. For example, your computer uses an API to transfer different formats of data when you cut and paste text from email into a Word document.

How does Snap's API work? Snap's API, called Snapchat Partners, connects technology and data partners to expand the range of data-targeting options advertisers can use to reach custom audiences. It also allows media buyers to purchase ads at scale through a streamlined process that optimizes creative content in real time. Today Snapchat announced it was adding 16 new agencies and vendors to its API platform to expand its capabilities. They are also adding a new feature, called Ads Partner Licensing, a self-service tool that lets brands use API partners' software in-house, to give them more control of ad campaigns.

Why it matters: Ahead of their IPO, Snapchat executives have been touting their ability to monetize their highly-engaged audience through different advertising features. According to AdWeek, we should expect to see case studies from four months of test partner campaigns in coming weeks. Revealing test campaign results from their API platform just before their highly-anticipated IPO means we can expect good results.

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Bernie's juggernaut

Sen. Bernie Sanders speaks in San Antonio last night with his wife, Jane. Photo: Eric Gay/AP

Sen. Bernie Sanders won so big in the Nevada caucuses that Democrats are hard-pressed to sketch a way he's not their nominee.

Driving the news: With 60% of precincts counted (slow, but better than Iowa!), Sanders is running away with 46% of delegates — crushing Joe Biden's 20%, Pete Buttigieg's 15%, Sen. Elizabeth Warren's 10% and Sen. Amy Klobuchar's 5%.

Go deeperArrowUpdated 2 hours ago - Politics & Policy

Buttigieg campaign claims Nevada caucuses were "plagued with errors"

Photo: Win McNamee/Getty Images

Pete Buttigieg's campaign wrote a letter on Sunday asking the Nevada State Democratic Party to release early vote and in-person vote totals by precinct and address certain caucus errors identified by campaigns, The Nevada Independent reports.

The big picture: The campaign alleges that the process of integrating early votes on caucus day was “plagued with errors and inconsistencies,” and says it received more than 200 incident reports from precincts around the state.

Go deeperArrowUpdated 2 hours ago - Politics & Policy

Coronavirus threat grows, threatening some drug supplies

Data: The Center for Systems Science and Engineering at Johns Hopkins, the CDC, and China's Health Ministry. Note: China numbers are for the mainland only and U.S. numbers include repatriated citizens.

As the novel coronavirus continues spreading globally and China grapples with a limited production capability, there's a growing risk to about 150 prescription drugs in the U.S., sources tell Axios.

The big picture: The coronavirus has spread to more countries, with both South Korea and Italy stepping up emergency measures amid rising case numbers on Sunday. COVID-19 has killed at least 2,467 people and infected almost 79,000 others, mostly in mainland China.

Go deeperArrowUpdated 3 hours ago - Health