Snapchat announced Tuesday it's opening up its automated API platform to all advertising partners, not just a handful of high-level test partners, like Unilever and Gatorade.

What's an API? An API, short for application programming interface, is a set of rules or standards that govern how applications can communicate, or share data. For example, your computer uses an API to transfer different formats of data when you cut and paste text from email into a Word document.

How does Snap's API work? Snap's API, called Snapchat Partners, connects technology and data partners to expand the range of data-targeting options advertisers can use to reach custom audiences. It also allows media buyers to purchase ads at scale through a streamlined process that optimizes creative content in real time. Today Snapchat announced it was adding 16 new agencies and vendors to its API platform to expand its capabilities. They are also adding a new feature, called Ads Partner Licensing, a self-service tool that lets brands use API partners' software in-house, to give them more control of ad campaigns.

Why it matters: Ahead of their IPO, Snapchat executives have been touting their ability to monetize their highly-engaged audience through different advertising features. According to AdWeek, we should expect to see case studies from four months of test partner campaigns in coming weeks. Revealing test campaign results from their API platform just before their highly-anticipated IPO means we can expect good results.

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2 hours ago - World

U.S. policy shift will allow taxpayer funding for projects in West Bank settlements

Friedman (L) with Netanyahu. Photo: Menahem Kahana/AFP via Getty Images

The U.S. and Israel will announce tomorrow that they are expanding three agreements on scientific cooperation to include Israeli settlements in the West Bank, Israeli and U.S. officials tell me.

Why it matters: This is a substantial policy shift for the U.S., which did not previously allow its taxpayers' money to be spent in the Israeli settlements.

Updated 2 hours ago - Politics & Policy

Coronavirus dashboard

Illustration: Sarah Grillo/Axios

  1. Politics: Obama: Trump is "jealous of COVID's media coverage" Axios-Ipsos poll: Federal response has only gotten worse.
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  3. Business: Winter threat spurs new surge of startup activity.
  4. Media: Pandemic causes TV providers to lose the most subscribers ever.
  5. States: Nearly two dozen Minnesota cases traced to three Trump campaign events.
  6. World: Putin mandates face masks.

McConnell: Confirming Amy Coney Barrett will help GOP retain Senate

Photo: Samuel Corum/Getty Images

Senate Majority Leader Mitch McConnell (R-Ky.) expressed no regrets about Judge Amy Coney Barrett's controversial confirmation, telling Politico in an interview that he believes the decision to place her on the Supreme Court just a week before the election will help Republicans retain the Senate.

Why it matters: With a week to go until Election Day, many Republicans are concerned that President Trump's unpopularity could cost them the Senate. McConnell has long viewed the transformation of the federal judiciary through the confirmation of young conservative judges as his defining legacy.