Seattle ranks No. 5 for sober travel

Driving the news: National Gallup data released this month show the share of adults who say even moderate drinking is bad for health has reached a historic high.

• Younger adults in particular are driving the trend, with drinking among people under 35 falling nine percentage points since 2023.
• As more people rethink their approach to alcohol, Seattle's hospitality scene is leaning into the sober-curious movement year-round.

Zoom in: Missouri-based Sana Lake Recovery scored Seattle high for "sober travel," citing the city's hundreds of hiking trails, dozens of museums, high number of fitness studios and growing lineup of mocktail bars.

Plus: Many regular bars now serve nonalcoholic cocktails with the same craft and flair as their boozy counterparts.

What they're saying: "As more Americans embrace sober living, there's been a rise in demand for travel destinations that help to support sobriety," Sana's chief clinical officer Ashley Murry tells Axios.

• "Our study aimed to highlight the U.S. cities where visitors can enjoy themselves beyond the nightlife scene."

The bottom line: The rise of sober living is reshaping bar culture, public health, and what's on tap — and Seattle is here for it.