Washington state residents are bigger fans of pumpkin spice lattes than people in most other states, according to DoorDash data.
And, if you think August is too early for anyone to be putting in those PSL orders, you'd be wrong.
By the numbers: Among U.S. states, Washington ranks fifth in terms of per-person pumpkin spice latte (PSL) orders, according to DoorDash data shared with Axios.
That's based on pumpkin spice orders placed through the app from Aug. 1 to Dec. 1 of last year.
The big picture: Last fall, national PSL demand spiked on Aug. 19 — nearly two weeks earlier than it did in 2021 — per DoorDash.
And searches for "pumpkin spice" in July increased by 49% this year, according to Yelp data.
What's next: Starbucks won't start rolling out pumpkin spice lattes in its cafes until Aug. 26 this year.
But the Seattle-based coffee giant has already made pumpkin spice creamers and coffee — as well as ready-to-drink beverages — available in grocery stores, Axios' Kelly Tyko reports.
