Skims opens first Utah store at City Creek mall

• The store specializes in bodysuits, loungewear and underwear available in neutral colors and a wide range of sizes.

What they're saying: Natalie Watson, City Creek's director of marketing and business development, told Millcreek City Lifestyle that there's "tremendous consumer awareness and excitement" around Skims' arrival.

• "It really reflects how mature the market has become, and national brands are now recognizing the strength of the community here in Salt Lake City," she said.

Catch up quick: Skims first launched in 2019 and has since opened retail locations in New York City, Los Angeles, Dubai and other major cities.

💭 My thought bubble: Skims' arrival feels on brand for the celebrity-driven business as Salt Lake City experiences a pop culture boom fueled by reality TV hits like "The Secret Lives of Mormon Wives" and "The Real Housewives of Salt Lake City."

What we're watching: North Face is set to open at City Creek by the end of the year.