Brian Head Resort brings speed dating to the slopes

Why it matters: The event comes as dating apps are losing steam among millennials and Gen Zers in favor of in-person events and connecting through shared hobbies.

How it works: Participants must fill out a quick form with their name and age, with the lift operator acting as matchmaker.

• Each lift ride will last about six minutes.
• If the couple wants to continue the date, they can keep skiing together or people can get back in line to be paired with someone else.
• It will run from 11am to 1pm Saturday.

What they're saying: "Dating right now is kind of boring, and nobody's loving it," Amber Palmer, a marketing manager for the resort, told Axios, adding that the event aims to connect people who already have a shared interest in snow sports.

• Palmer called the first-time event "low pressure" and open to anyone 18 and over.
• She said the resort drew inspiration from other ski resorts that have hosted similar events.

🥰 The intrigue: Palmer sees it as a chance to entice young skiers from nearby colleges.

• Don't forget your wallet — a lift pass is required to participate.