Nov 25, 2025 - News
Cream pies are Utah's most "uniquely popular" Thanksgiving pie, Instacart says
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New Instacart data shared with Axios shows that cream pie is Utah's most "uniquely" popular Thanksgiving pie, based on last year's orders.
How it works: Instacart's findings are based on orders placed via the platform Nov. 22-28, 2024.
- The map below doesn't show the most popular pies overall in each state.
- Instead, it shows the pies that are most popular in each state compared to the national average, based on order share — uniquely popular, in other words.
By the numbers: Cream pies' share of Utah's orders last year was more than 2.5 times the national average.
- Pumpkin also was popular in Utah, claiming about double the national average share.
Between the lines: We're not entirely sure what counts as "cream pie."
- Chocolate (Kentucky), coconut custard (New York, Rhode Island and South Carolina), French silk (Midwest) and chess pies (Tennessee) were listed separately.
- That leaves ... banana? Pistachio? Or Kim's tentative guess: "Whipped cream and crust? Sounds boring."
Erin's thought bubble: Montana also had a yen for cream pie, so I called my brother Grant, who lives in Arlee, to learn what he'd seen in Big Sky Country.
- His reply: "What is cream pie? I dispute this."
Tell us: Are you serving cream pie on Thursday? Send us a recipe, or just tell us what it is.