Nov 24, 2025 - Business
Each state's most uniquely popular Thanksgiving pie
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New Instacart data shared with Axios shows the most uniquely popular Thanksgiving pies by state, based on last year's orders.
What they found: Pumpkin pie is big out West, strawberry rhubarb and French silk are favorites in the Midwest, and cream pies are a hit in New England.
How it works: Instacart's findings are based on orders placed via the platform on Nov. 22-28, 2024.
- The map doesn't show the most popular pies overall in each state.
- Instead, it shows the pies that are most popular in each state compared to the national average, based on order share — uniquely popular, in other words.
Between the lines: Thanksgiving dinner is expected to be a little cheaper this year.
- That's thanks largely to lower turkey prices at the grocery store, despite higher wholesale costs amid avian flu outbreaks.
The bottom line: This New Yorker stands with Arkansas, Florida, Louisiana and Pennsylvania — peanut butter pie is an undercelebrated hero of dessert offerings.
- Coconut custard? Hard pass.
