Data: Instacart; Note: Calculated by comparing the order share from Nov. 22-28, 2024, of most popular pies within each state, then selecting pies with shares that deviate most from the average; Map: Sara Wise/Axios
New Instacart data shared with Axios shows the most uniquely popular Thanksgiving pies by state, based on last year's orders.
What they found: Pumpkin pie is big out West, strawberry rhubarb and French silk are favorites in the Midwest, and cream pies are a hit in New England.
How it works: Instacart's findings are based on orders placed via the platform on Nov. 22-28, 2024.
The map doesn't show the most popular pies overall in each state.
Instead, it shows the pies that are most popular in each state compared to the national average, based on order share — uniquely popular, in other words.
Between the lines: Thanksgiving dinner is expected to be a little cheaper this year.
That's thanks largely to lower turkey prices at the grocery store, despite higher wholesale costs amid avian flu outbreaks.
The bottom line: This New Yorker stands with Arkansas, Florida, Louisiana and Pennsylvania — peanut butter pie is an undercelebrated hero of dessert offerings.