Nov 18, 2025 - News

Toys "R" Us opens holiday pop-up in Utah

A Toys R Us store — A Toys "R" Us in New York City. Photo: Jeenah Moon/Bloomberg via Getty Images

From bikes to trains to video games, it was the biggest toy store there was — and now it's back in Utah.

Why it matters: Toys "R" Us — the toy retailer that dominated the 1980s and '90s — is opening a pop-up store in Farmington, offering a nostalgic trip for Gen X and millennial parents.

Driving the news: The store is open at Station Park through the start of 2026.

Flashback: At its peak, Toys "R" Us had nearly 1,500 locations worldwide and controlled 25% of the global toy market.

The retailer began to struggle with the rise of e-commerce and filed for bankruptcy in 2017.

Between the lines: The Toys "R" Us brand has remained visible with mini locations inside Macy's stores at City Creek and Fashion Place malls.

The big picture: Its resurgence includes the opening of six new flagship stores since November 2023, with seven more planned.

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Toys "R" Us opens holiday pop-up in Utah

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