Utah's supplement sales climb
Add Axios as your preferred source to
see more of our stories on Google.
Sales of supplements, which typically contain multiple ingredients, are far out-selling main-ingredient vitamins (think: vitamin C or D capsules) in recent years, according to data from NielsenIQ.
The big picture: Utah has long been at the heart of the supplements industry.
Why it matters: Consumers are pouring more money into products promising weight loss, sleep and stress relief — part of a bigger global shift toward spending on wellness.
Zoom out: Globally, 82% of consumers say health product labels need to be more transparent, and a quarter cite lack of trust in effectiveness as a barrier to healthier choices, according to NIQ's Global Health & Wellness Trends report.
The latest: Kratom is the latest supplement to come under scrutiny in Utah, with lawmakers looking at new regulations.