Sep 19, 2025 - News

Hulu's "Swiped" portrays entrepreneur behind Bumble, Tinder

Erin Alberty

Bumble CEO Whitney Wolfe Herd attends the 2018 Time 100 Gala in New York City. Photo: Dimitrios Kambouris/Getty Images for Time

A new Hulu film dramatizes the real-life story of Whitney Wolfe Herd, who co-founded Tinder and launched the dating app Bumble after accusing Tinder's leadership of sexual harassment.

Zoom in: Wolfe Herd grew up in Salt Lake City and attended Judge Memorial Catholic High School, where she gave this year's graduation address.

Catch up quick: Wolfe Herd ran the campus marketing campaign that has been widely credited with Tinder's success when it launched in 2012.

She left Tinder in 2014 and sued the company on harassment allegations. Tinder and Herd reached a settlement that year.
Wolfe Herd then founded Bumble, a dating site where only women may initiate contact. She became the youngest woman to take a company public in 2021.

Driving the news: The film "Swiped" begins streaming today.

It stars Lily James as Wolfe Herd.

What they're saying: "'Swiped' introduces Whitney Wolfe as she uses extraordinary grit and ingenuity to break into the male-dominated tech industry," per the movie's tagline.

Go deeper: Streaming this week: "Gen V," "The Morning Show" and "Tulsa King"

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Hulu's "Swiped" portrays entrepreneur behind Bumble, Tinder

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