Hot springs resort opens near Zion National Park

Why it matters: The resort aims to boost tourism in southwestern Utah.

Zoom in: It includes a large freshwater pool, three cold plunges, saunas and a cafe.

• It welcomes all ages, with separate areas for families and guests who are 21 and up.
• Pool temperatures range from 88 to 104 degrees.

By the numbers: The spa is anticipated to see 400,000 visitors and generate $40 million annually, according to Maggie Cope, the resort's vice president of marketing.

• Cope said the resort seeks to attract locals, who get a discounted rate, and visitors to Zion National Park, which is about 20 miles away.

What they're saying: "We're just excited to really bring accessible wellness to people," Cope told Axios. "We hope that every guest leaves here with a sense of relaxation, rejuvenation and restoration."

Between the lines: Zion Canyon Hot Springs is run by WorldSprings, which also operates resorts in Dallas and Glenwood Springs, Colorado.

If you go: Weekday admission before 2pm is $29 for teens and adults and $15 for kids ages 3–12.

• The cost bumps up after 2pm on weekdays and all day on weekends to $39 and $20, respectively.