May 23, 2024 - Things to Do
Hello Kitty Cafe Truck to stop in Fashion Place Mall
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Hello Kitty Cafe Truck draws enormous crowds at the Fashion Valley Mall in San Diego. Photo by Dünzl/ullstein bild via Getty Images
The popular Hello Kitty Cafe Truck returns to Murray's Fashion Place Mall on Saturday.
State of play: The mobile pop-up is celebrating its 10th year on the road and offering collectibles and treats.
- It will be stationed near Red Rock from 10am–7pm.
- New merchandise includes a Hello Kitty-themed tote, plush blanket, T-shirts and a three-piece cookie set.
Context: The iconic, round-faced feline, imagined by the Japanese company Sanrio in the 1970s, has amassed a cult following worldwide, inspiring mountains of merchandise, conventions and museum exhibits.
Before you go: If it's anything like past years, expect to wait in line for hours, and bring comfortable shoes and sunscreen.