Hello Kitty mobile pop-up returns to Utah this weekend

Beep beep! The mobile Hello Kitty Cafe is returning to Murray this Saturday.

Context: The iconic, round-faced feline, imagined by the Japanese company Sanrio in the 1970s, has amassed a cult following worldwide among kids and kids at heart, spurring mountains of merchandise, conventions and museum exhibits.

Details: The van will be parked outside Fashion Place Mall by Red Rock from 10am to 7pm.

• Fans can expect exclusive products and limited-edition collectibles, including hoodies, coffee mugs, totes and cookie sets.

Kim's thought bubble: The event is expected to draw hundreds of people, so prepare to wait in line for a while. Last year, it took me 3 hours to buy a 30-ounce tumbler and lunch box.

Yes, but: It was worth it.

• Tip: Bring sunscreen and sport comfortable shoes.