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Data: Tubi;  Note: Includes people who stream video at least one hour a week; Chart: Axios Visuals

Southerners are spending about $573 per year on streaming services.

Why it matters: That's less than any other region in the U.S., according to The Harris Poll on behalf of Tubi, a free ad-supported streaming service.

The big picture: Virginians (and residents in the 15 other states across the South) are saving $111 annually compared to people in the Northeast, who spend the most at nearly $685 per year, or $57 a month.

Yes, but: The Northeast might be at the top of the list because of higher household incomes, Morgan Rentko, research manager for The Harris Poll, told Axios.

That potentially means more streaming subscriptions.

50% of Northeast respondents had a household income of $100,000 or more compared to 42% in the South.

Data: Tubi/Harris Poll; Chart: Axios Visuals

State of play: Mounting subscription prices have also caused rifts between streaming services and the younger customers they convinced would save money by ditching cable.

Every major streaming service has gotten more expensive in recent years, with Amazon Prime Video being among the latest to hike its prices.

And more than half of Gen Z and millennials believe they are overspending on streaming services each month, per The Harris Poll.

Fun fact: Four of the top five TV shows Richmonders looked up last year, according to Google Trends, can only be seen on streaming services.

"The Golden Bachelor": Live on ABC, streamed on Hulu.

"The Fall of the House of Usher": Netflix.

Go deeper: How to save money on streaming services based on the TV shows you watch.

Southerners spend the least on streaming services

People in the South are saving $111 annually compared to people in the Northeast, who spend the most at nearly $685 per year.

Virginia

Bar chart showing that people from the Northeast say they spend $57.04 on streaming per month on average. Respondents from the western U.S. said $52.56, followed by $48.32 in the Midwest and $47.76 in the South.

Southerners are spending about $573 per year on streaming services.Why it matters: That&#x27;s less than any other region in the U.S., according to The Harris Poll on behalf of Tubi, a free ad-supported streaming service.

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Live Nation's new summer concert promotion is coming, and the live music behemoth will offer $30 tickets to roughly 1,000 concerts nationwide. 

Why it matters: The "$30 Ticket to Summer" launches Wednesday and includes more than a dozen shows at Richmond's (and Live Nation's) new Allianz Amphitheater at Riverfront.

Zoom in: Boyz II Men, Brad Paisley, Jason Isbell, The Head and The Heart, Leon Bridges and Weird Al Yankovic are among the Allianz shows included in the $30 ticket special, per Live Nation. 

In some cases, like the Counting Crows' July show, tickets end up being about $10 cheaper with the deal. 

In others, like Steve Martin and Martin Short in September, $30 is basically half-off the cheapest tickets currently available. 

Zoom out: If none of the Richmond shows spark your interest, the Ticket to Summer promo is also running for select shows at Live Nation's other venues in the state, which are: 

Atlantic Union Bank Pavilion in Portsmouth.

Veterans United Home Loans Amphitheater and The Dome in Virginia Beach.

Highlights from those lineups on special include Kesha and comedian Kevin James in Virginia Beach, Cyndi Lauper in NoVa, and The Temptations & The Four Tops in Portsmouth.

Worth noting: T-Mobile customers and Rakuten members can get early access to the sale starting Tuesday at 10am. Click here for details. 

Flashback: Last summer, Live Nation celebrated 10 years of "Concert Week" with $25 tickets, but those deals only lasted one week.

This new promotion will add more tickets throughout the summer, giving fans more flexibility.

Between the lines: Tickets purchased through the offer include all the fees in the $30 cost, according to Live Nation. Any taxes, which differ among venues, will be added at checkout.

The bottom line: If you're a little flexible, enjoying the concert season this summer doesn't have to cost you hundreds.

Live Nation's $30 summer concert deal includes Richmond shows

It launches Wednesday and includes dozens of concerts at the new Allianz Amphitheater.

Illustration of Ben Franklin making the hardcore hand symbol. 

<a class="gtmContentClick" data-vars-link-text="Live Nation" data-vars-click-url="https://www.axios.com/2025/05/04/beyonce-kendrick-lamar-live-nation-concerts" data-vars-content-id="f127f563-b492-40e0-a10c-3b9a9dee9e83" data-vars-headline="Live Nation&#x27;s $30 summer concert deal includes Richmond shows" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/2025/05/04/beyonce-kendrick-lamar-live-nation-concerts" target="_self">Live Nation</a>&#x27;s new summer concert promotion is coming, and the live music behemoth will offer $30 tickets to roughly 1,000 concerts nationwide. Why it matters: The &quot;<a class="gtmContentClick" data-vars-link-text="$30 Ticket to Summer" data-vars-click-url="https://www.livenation.com/promotion/tickettosummer" data-vars-content-id="f127f563-b492-40e0-a10c-3b9a9dee9e83" data-vars-headline="Live Nation&#x27;s $30 summer concert deal includes Richmond shows" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.livenation.com/promotion/tickettosummer" target="_blank">$30 Ticket to Summer</a>&quot; launches Wednesday and includes more than a dozen shows at Richmond&#x27;s (and Live Nation&#x27;s) new <a class="gtmContentClick" data-vars-link-text="Allianz Amphitheater at Riverfront" data-vars-click-url="https://www.axios.com/local/richmond/2025/01/06/allianz-amphitheater-riverfront-2025-lineup" data-vars-content-id="f127f563-b492-40e0-a10c-3b9a9dee9e83" data-vars-headline="Live Nation&#x27;s $30 summer concert deal includes Richmond shows" data-vars-event-category="story" data-vars-sub-category="story" data-vars-item="in_content_link" href="https://www.axios.com/local/richmond/2025/01/06/allianz-amphitheater-riverfront-2025-lineup" target="_self">Allianz Amphitheater at Riverfront</a>.

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