Apr 23, 2024 - News

We still ❤️ coffee

Data: National Coffee Association; Note: Polling was conducted in January; Chart: Axios Visuals

The Western United States really loves coffee.

The big picture: Nationally, daily coffee drinking among U.S. adults is at a 20-year high, according to a recent National Coffee Association survey.

By the numbers: Nearly 70% of adults in the West drank coffee in the past day, per NCA polling.

  • That's a 7% jump from 2021.
  • The West beat out the Northeast (68%), the South (66%) and the Midwest (65%) when it comes to drinking coffee.

Flashback: In 2004, less than half of adults had coffee in the past day nationwide, per NCA polling.

Portlanders ranked second in the country for their love of coffee, after San Francisco and ahead of Seattle, according to a 2023 WalletHub survey.

  • Portland has at least 80 micro-roasters and is considered a leader in fourth-wave coffee service, being more inclusive and less snobby.

Between the lines: Although drip coffee is the most popular way to prepare coffee, consumption of espresso-based beverages has been growing nationally.

  • Lattes are the most popular — 18% of American adults drank one in the past week — followed by espresso shots and cappuccinos, NCA found.

Zoom in: Portlanders will still wait in line for a $5 cup of coffee.

  • Hungry Heart Bakery in Montavilla says 70% of its sales are for drip coffee ($4 for 12 ounces) with the rest being espresso drinks ($5.25) and chai, but taste is shifting to the latter.
  • Customers told manager Kaden McGovern they're cutting back on their caffeine elsewhere, but save their latte for a treat.
  • They are getting a lot of requests for floral flavors in espresso drinks, such as cardamom and lavender, probably because of Instagram and TikTok, McGovern told Axios.

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