Apr 10, 2024 - Food and Drink

🍷 Chatting wine with CJ McCollum

A photo of a person pouring a wine bottle into a glass.

CJ McCollum, former Blazer and now Pelicans shooting guard, has his own wine brand. Photo: Courtesy of Justin Tucker/nine80four

Shooting guard CJ McCollum launched his wine label in 2020 when he was still a Blazer, and shortly after bought a 300-acre vineyard in the Yamhill-Carlton American Viticultural Area.

Driving the news: Now that he shoots for the Pelicans, McCollum is expanding the brand to New Orleans and he talked with Axios about his passion for wine — and what other NBA stars order when they travel.

The latest with his new vineyard: "The land offers incredible possibilities," he says, and, since 2022, McCollum and his wife Elise, who introduced him to the world of wine, have "been working on a comprehensive vineyard plan, collaborating with Willamette Valley vineyard experts."

  • But for now, as that property gets up and running, McCollum Heritage 91 is producing with Adelsheim Vineyard outside of Newberg, a stone's throw from fellow former Blazer Channing Frye's Chosen Family Wines.

On his involvement with production: "I have a hand in every step of the way when it comes to product development and the customer journey, including marketing and design, to the actual winemaking process."

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