Tell us how his … gummy tastes. Hershey has teamed up with NBA legend Shaquille O'Neal to launch new dunkable "Shaq-A-Licious Slams" gummies.
Why it matters: Gummies are sweet respite for chocolate makers who are contending with cocoa prices that have more than doubled since early 2024.
Driving the news: The superstar combo of sour mango rings and sweet, crunchy watermelon, strawberry and orange balls resembles basketballs and hoops — letting candy lovers serve up delicious dunks for themselves.
Catch up quick: Since first launching their initial Shaq-shaped gummy faces in 2024, "The Big Diesel" and the Pennsylvania-based confectioner have been a superstar-caliber duo, selling more than 200 million gummies, per Bloomberg.
Zoom in: The four-time NBA champion and Hall of Famer has proven to be a savvy entrepreneur and pitchman since retiring in 2011.
What they're saying: "I've always considered myself the ambassador of fun," Shaq told Bloomberg. "Hershey is the Shaquille O'Neal of all candy business."
Hershey CEO Kirk Tanner told Bloomberg it's been a "win-win partnership."
