Why is this grocery store trip different from all other trips? If you're observing Passover, which began Monday night and runs through April 30, there's still time to stock up on the traditional foods.
The big picture: Unleavened bread called matzo and lumpy gefilte fish are classic staples of the holiday table — but prices can vary across the country.
Zoom in: In Philadelphia, matzo and gefilte fish cost an average of $5.06 and $6.08 in the two weeks before Passover, according to NIQ, which tracks buying behavior.
Nationally, matzo averages $5.07 and gefilte fish $7.07.
Between the lines: Unsurprisingly, annual matzo sales peak during Passover.
The most popular time to buy is during the first six nights of the holiday — particularly the third night, according to 2023 Instacart data.