Sales of matzo wildly peaked last year — unsurprisingly — at the beginning of the Jewish holiday of Passover, according to data from Instacart.
Zoom in: Observers eat matzo, an unleavened bread, to mark the exodus of ancient Hebrews from slavery in Egypt.
- Last year, Passover started on April 15.
- There are noticeable bumps later in the year during Rosh Hashanah, the Jewish new year, and Chanukah.