Meet Philly's first family of pole-climbing

Zoom in: Pole climbing traces its origins back to Italy and is the marquee event during Philly's annual Italian festival. Dozens of participants willingly sign legal waivers and undergo Breathalyzer tests to get their chance on the pole.

The intrigue: Cash prizes and other perks are up for grabs, like the chance to cut the line at Isgro's on Christmas Eve. But anyone who has competed will tell you, it's all about the bragging rights.

For years, Frankie Jr. watched his father — a union carpenter with a herculean physique — soak in the glory after successfully summiting.

• Now Frankie's ready to take up the family mantle — and he's confident he'll scale the top just like his pops.

What they're saying: "It's more about the legacy of it. When you walk up, there's this omen in the air," Frankie Jr. tells Axios.

Adding to the challenge, Frankie Jr. will compete against last year's winner, Nick Cordisio, one of his father's protégés.

Yes, but: The Longo heir will rely on "tips and tricks" his father taught him.

• He'll plot when he and his friends attempt their first climb Sunday, well after others, and ensure they have plenty of shirts to help wipe off remaining grease.

Plus: Pops might come out of retirement.

• "It'll be more like Brady and Gronk," — as in, Tom Brady and Rob Gronkowski — Frank Sr. says about the chances of him teaming up with his son. "I think my son's got a very good shot of doing it."

If you go: Saturday-Sunday, 11 am to 6 pm, 9th and Montrose streets.