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A daily look at the most significant and interesting stories affecting Northwest Arkansas, written by local reporters.

Axios Northwest Arkansas Thought Bubble

Thought Bubble

Axios NW Arkansas Partners

Axios Northwest Arkansas

Standard

Axios NW Arkansas Deep Dive

Deep Dive

Northwest Arkansas Members

Membership

Latino

Axios Latino

America's race categories face a stress test

National

The fight over America's vaccine future

Tech Policy

AI oversight gap could leave a lasting legacy

Media Deals

Sports rights drive streaming growth

Media Trends Executive

A bar chart projecting U.S. sports TV ad spending from 2026 to 2030. Total spending is expected to grow, peaking at approximately $25 billion in 2030. The chart differentiates between Connected TV (green) and traditional TV (blue) ad spending, with traditional TV representing a larger portion across all years.

Projected U.S. sports TV ad spending

Data: eMarketer; Note: The data includes ads that run across live sports TV content, as well as time-shifted content, like DVR recordings of live TV events. Chart: Danielle Alberti/Axios

Media Trends

Axios Media Trends

Streaming wars enter a new era

White students drop below 50% nationwide

A bar chart that shows U.S. school enrollment by race and ethnicity in 2024, covering public and private students from nursery school through graduate programs. White students account for 48.8% of enrollment, Latino students 24.4%, Black American students 16% and Asian American students 7%, the smallest share.

U.S. total school enrollment by race and ethnicity, 2024

Data: U.S. Census Bureau; Chart: Russell Contreras/Axios

Where doulas are covered by Medicaid

Denver

A U.S. map shows state efforts to expand Medicaid coverage of doulas, as of March 2026. 28 states and D.C. are actively reimbursing doula care. 13 states have taken adjacent actions. Six states have implementations in process and three have either failed to pass legislation or have not taken action.

<span style="display: block;text-wrap:balance;">State efforts to expand Medicaid coverage of doulas</span>

Adapted from National Health Law Program; Map: Axios Visuals

Atlanta

Vitals

Axios Vitals

Workplace benefits face cuts as costs rise

San Francisco

Phoenix

Axios Phoenix

Stanton faces progressive challenge from Newkirk in Democratic primary

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17,628 Results for the shift

America's race categories face a stress test

The fight over America's vaccine future

AI oversight gap could leave a lasting legacy

Sports rights drive streaming growth

Streaming wars enter a new era

White students drop below 50% nationwide

Where doulas are covered by Medicaid

Where doulas are covered by Medicaid

Workplace benefits face cuts as costs rise

Stanton faces progressive challenge from Newkirk in Democratic primary