Mar 14, 2024 - Real Estate

AJ Capital sells Graduate Hotel brand to Hilton

A room bathed in pink. Pink walls, sofas and furniture.

The interior of the White Limozeen bar inside the Graduate Hotel in Midtown. Photo: Courtesy of AJ Capital Partners

Nashville-based AJ Capital Partners announced Thursday it is selling its Graduate Hotel brand to Hilton.

State of play: Hilton will pay $210 million for the worldwide rights to the Graduate brand. AJ Capital will remain the owner of the properties, which will be operated under long-term franchise agreements by Hilton.

Why it matters: AJ Capital Partners has emerged as one of the most consequential hospitality and development companies since it relocated here in 2020.

Between the lines: The Graduate Hotel in Midtown is a social media favorite for its Dolly Parton-inspired rooftop bar.

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