Caleb Williams becomes first Bears player on Madden NFL cover

What they're saying: "This is a transformative moment for the Chicago Bears, our fans and the Chicagoland area," said Bears president & CEO Kevin Warren in a statement.

• "To witness Caleb Williams becoming the first current Bears player featured on the cover of Madden NFL reflects the excitement, momentum and vision surrounding this organization's future."

How it'll work: Williams will appear on two covers. The standard edition features the quarterback striking a Michael Jordan-inspired "Jumpman" pose against the Chicago skyline.

• The deluxe edition showcases his "Iceman" celebration with his fingernails painted.

Context: Williams may not have led the league statistically, but he quickly became one of the NFL's most recognizable young stars thanks to his highlight-reel throws, national profile and growing social media following.

Yes, but: Some fans still believe in the so-called "Madden Curse," the long-running notion that cover athletes often endure disappointing seasons afterward.

Reality check: Regardless of any "curse," the selection underscores Williams' emergence as one of the league's most marketable young players — and reflects growing optimism around the Bears franchise.

The bottom line: For decades, the Bears have searched for a franchise quarterback. Williams' appearance on the Madden cover is another sign that he just might be it.

What's next: The Bears will participate in EA Sports' "Opening Drive: Madden & College Football 27 Reveal" event at Navy Pier later Wednesday, which will be streamed here.