Bears vs. Packers ticket prices are breaking NFL records

By the numbers: The average purchase price is $813, which is $121 more than the previous record, held by the 2024 Lions-Rams Wild Card game.

• Prices for Verified Presale Tickets on Ticketmaster tell the same story: Nosebleed seats go for over $400 while United Club tickets are over $2,000.
• These average prices also make it the highest average price for a Bears game in the team's history.

Yes, but: It's only the third time the Bears and Packers have met in the postseason in over 100 years.

What they're saying: "It's a unique combination of an iconic rivalry, playoff stakes and fans having to endure a playoff drought over the past few years," TickPick's Kyle Zorn tells Axios.

• "By comparison, we've also seen demand move in the opposite direction when a fan base has become used to consistent playoff appearances, which can lead to some fatigue."

State of play: Other NFC Wild Card round games are averaging much less.

• For instance, the Philadelphia Eagles-San Francisco 49ers game is averaging $439 a ticket.

Zoom in: Zorn points out that prices for playoff games tend to cool off as the game approaches, but that might not happen for Saturday's showdown at Soldier Field.

• "Given the level of hype and the fact that it's in Chicago, we could see demand continue to build. Throughout the week, as FOMO sets in, demand picks up and inventory fluctuates," Zorn adds.

The intrigue: Most of the tickets sold on the TickPick platform are from Illinois (57%), while Wisconsin fans gobbled up just 9%.

• Perhaps next time the Bears might employ a ticket strategy similar to one the Brewers used to prevent Cubs fans from attending the 2025 NLDS at American Family Field in Milwaukee.

The bottom line: If ticket prices are any indication, Saturday night's playoff game could be historic, in more ways than one.