MCA Chicago drops new Sueños Music Fest merch

Zoom in: Runsy is also the name of the character the artist incorporates into her art — the design incorporates the playful spirit of the festival with a Ferris wheel. The character's gleeful expression represents the Chicano concept of "Smile Now, Cry Later," the artist says.

What they're saying: "That it's called Sueños Fest is really a reflection of my own career: it's about following my dreams and showing others who look like me that with hard work, a good heart, perseverance and the love of my community, anything is possible," Runsy said in a press release.