Your fancy TV can look like a Seurat

Zoom out: The digital store offers more than 3,000 artworks from institutions like MOMA, The Met, and now, the Art Institute of Chicago.

How it works: A subscription to the art store makes your TV look like a piece of art mounted on the wall rather than a blank black screen.

• Famous works from the AIC such as Georges Seurat's "A Sunday on La Grande Jatte — 1884" and Edward Hopper's "Nighthawks" will now be available to display.

Follow the money: Samsung would not disclose to Axios the financial terms with AIC, but a spokesperson said: "All Art Store partners are fairly compensated for their works" and that revenues for partners can "exceed seven-figures per year."

• Samsung pays partners from subscription revenues based on how much their artworks are displayed by subscribers.

By the numbers: A 55-inch Frame TV starts at about $1,500 and goes up to $2,500 for an 88-inch.

• A 32-inch starts at about $600.
• Some of the other TVs, like ones offering AI-enhanced picture and sound can range from around $3,300 to $8,500.
• Once you have the TV, all the artwork is available with a monthly subscription of $4.99.