David Byrne's "Theater of the Mind" looks to transform a Chicago landmark

Zoom in: "Theater of the Mind" is an immersive experience based on life experiences of Byrne, Talking Head's frontman. It promises to engage all the senses and is inspired by "historical and current neuroscience research."

What they're saying: "River North's dynamic spirit makes it the perfect setting for this one-of-a-kind exhibit, which will create yet another destination for both Chicagoans and visitors," Friedman Properties CEO Albert Friedman said in a press release.

• "This neighborhood has a rich history of celebrating and supporting the creative arts."

By the numbers: The exhibit will feature 140 performances per week and is expected to attract 100,000 visitors in its first year, with an estimated economic impact of over $11 million.

• "Theater of the Mind" is expected to be a permanent exhibit, adding a cultural attraction adjacent to the River Walk and steps from Hubbard Street dining and nightlife.
• Chicago is the second city to host the exhibit, which first opened in Denver in 2022.

The intrigue: The Reid Murdoch Building mostly houses international design companies, and isn't known for hosting public performances and exhibits.

Yes, but: River North has been home to several immersive exhibits in recent years, using non-traditional performance venues.

Zoom out: The Goodman Theatre is co-producing this exhibit as part of its lineup of events for its centennial season.

• Friedman Properties helped develop the theater's home space on Dearborn Street, just blocks from the Reid Murdoch Building.

What's next: "Theater of the Mind" is set to open this fall.