Democrats outspend Republicans on ads in final month of election
Add Axios as your preferred source to
see more of our stories on Google.
Data: AdImpact; Note: "Campaigns" include spending by candidates or in coordination with party committees; "Outside groups" includes spending by non-candidate groups and party committees; Chart: Axios Visuals
Democrats have roughly doubled their national ad spending advantage against Republicans over the last month or so, per analytics platform AdImpact.
Why it matters: Only a short window remains to sway voters before Election Day — though tens of millions of Americans have already cast their ballot.
By the numbers: Spending is up $2.7 billion for Democrats and $2.2 billion for Republicans since Sept. 20, when Democrats had spent $1.8 billion to Republicans' $1.3 billion.
- Put another way, Democrats are now up about $1 billion against Republicans, compared to their $500 million advantage late last month.
Zoom in: In Illinois, those numbers were even starker with Democrats spending about five times more than Republicans on ads at $34,946,815 and $6,999,813 respectively.
