The big picture: The musical, based on the best-selling 1994 nonfiction book by John Berendt, announced that tickets are in such demand that the production will now run through Aug. 11. It opens July 8.
It's currently in previews.
The intrigue: If you want to meet Berendt, he'll be doing a talk and book signing at the Goodman on July 6.
The bottom line: You know you have a hit on your hands when you extend your theatrical production before it even opens.