The Lite turns on around-the-clock holiday music

Halloween decorations are slowly coming down, but that's not stopping LITE-FM from turning all of their attention to the holidays.

What's happening: In a grand Chicago tradition, the popular adult contemporary station will begin broadcasting around-the-clock holiday music, which includes classic Christmas songs, today at 4pm.

• This is the 23rd year that the station has flipped the switch.

The intrigue: There have only been two other years (2006 and 2007) when the station has started holiday music this early.

What they're saying: "Our listeners will find a few new surprises along with the Yuletide cheer," program director and host Mick Lee said in a statement.

Zoom out: 2023 has been a banner year for LITE-FM, as it has held the top spot in Chicago's radio ratings each month.

• Last month, it was tied for first place with WDRV-FM.

Poll: What do you think about the timing of the pre-holiday music deluge? Too early, too late, or just right?

• Let us know what you think, and we'll publish the results in our daily newsletter.