Chicago Sun-Times to launch new modern advice column with Ismael Pérez
The Chicago Sun-Times is taking a younger, more modern approach to the traditional newspaper advice column.
Driving the news: This Sunday, the paper is launching "Someone in Chicago," a weekly column written by Ismael Pérez.
Why it matters: Pérez — a 31-year-old, gay Mexican American columnist — is using his personal experiences to foster a space that's welcoming and approachable to younger, more diverse readers.
What they're saying: "I can tend to get personal and kind of get vulnerable … making people see our similarities in our struggles or experiences," Pérez tells Axios.
State of play: "Someone in Chicago" aims to offer advice to Gen Z and millennial readers who wouldn't usually go to a newspaper for help handling friendships, love and finances.
- One example, Pérez says, is advice on whether it's worth living with your parents to save money or risk going broke for more independence.
The big picture: Pérez's column is a more local approach to the Sun-Times' well-known, decades-old "Dear Abby," the nationally syndicated column that's penned by the original "Abby's" daughter. The paper plans to continue running that column daily.
Zoom in: Pérez, who moved to the city from Texas in 2019, is seeking questions specific to Chicago. "There's people who move here every day. And the big question is, 'Where do I start? What's my first step to making a friend?'" Pérez tells Axios.
- "There's not one specific answer, like, 'Did you move here during the winter? Or did you move here during the summer?'"
- He'll also tackle other city-centric issues, like what to do if your apartment neighbor's front door camera feels like an invasion of privacy.
More Chicago stories
No stories could be found
Get a free daily digest of the most important news in your backyard with Axios Chicago.