Inside the new Big Ten

Why it matters: The conference's headquarters is in Rosemont, and sports bring big revenue to schools like Northwestern and the University of Illinois.

Context: In 2014, the Big Ten expanded outside its traditional Midwestern schools by adding Rutgers and Maryland — or, more accurately, the markets of New York City and Washington, D.C., respectively.

• The recent expansion to include USC and UCLA will bring in California for the first time.

The big picture: Gone are the days of the Big Ten as a Midwest juggernaut.

• To compete with the SEC, the conference has set its sights on bigger cities and bigger markets — and doesn't seem to be stopping there.
• According to Big Ten commissioner Kevin Warren, schools like Notre Dame, Florida State and Stanford are possibilities.
• He suggested the conference could eventually expand to 20 schools.

What they're saying: "I think it's changed the narrative on the Big Ten Conference,” Warren told Sports Illustrated last month.

• "We shrunk the United States in one announcement."

What's next: NU kicks off its 2022 season on Saturday against Nebraska in Dublin, Ireland.

• The Illini host Wyoming.