Charted: Atlanta Dream is the WNBA's least-valued team
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The Atlanta Dream is the least-valued franchise in the WNBA, according to recent data from Sportico.
By the numbers: The Dream is valued at $55 million, putting them below every other team in the league.
- The team made $8.8 million in revenue in 2023.
- The WNBA's most valuable team is the Las Vegas Aces ($140 million).
Context: The Sports Business Journal reported in 2022 that when real estate investor Larry Gottesdiener bought the Dream in 2021, he planned to invest $100 million into the franchise.
The big picture: The Washington Post reports the WNBA is estimated to lose about $50 million this year.
- NBA commissioner Adam Silver told the Associated Press in 2018 that the WNBA has lost an average of over $10 million yearly since its inception in 1996.
Zoom out: By way of comparison, the Atlanta Hawks are valued at more than $3.3 billion, the 18th highest in the NBA, according to Yahoo Sports.
- Forbes, which ranked the Hawks 18th in valuation, listed the team's revenue last year as $326 million.
Yes, but: The Dream's home game ticket prices skyrocketed by nearly 139% this year, making it one of the top WNBA franchises that have experienced a spike in popularity since 2023, according to Vivid Seats.
- The Dream is also the second WNBA team in history to sell out its season tickets.
- Axios Atlanta reached out to The Dream for comment.
What's next: The Dream will play against the Las Vegas Aces (the repeat WNBA champions) this Friday at 7:30pm at the Gateway Center Arena at College Park.